PRIVACY POLICY
Effective date: 4 Nov 2026
Last updated: 4 Nov 2026
At Kaafirana, your privacy is important to us. We are committed to handling the personal information you share with us responsibly and providing a safe and secure shopping experience.
This Privacy Policy explains how Kaafirana, operated by Concept Weavers Pvt. Ltd., collects, uses, stores, shares and protects your personal information when you visit our website, create an account, place an order, contact us or otherwise use our services.
In this Policy, “Kaafirana”, “we”, “us” and “our” refer to Concept Weavers Pvt. Ltd.
We collect information required to operate our website, fulfil your orders, communicate with you and improve your Kaafirana experience.
Depending on how you interact with us, we may collect:
- Your name
- Email address
- Mobile number
- Billing and delivery address
- Account login and profile information
- Order history
- Return, exchange, store-credit and monetary-refund information
- Products added to your cart or Wishlist
- Marketing and communication preferences
- Reviews, photographs and feedback
- Messages sent to customer support
- Photographs, videos and other information you submit with a return, exchange, damage or complaint request
- Bank account or UPI details, only where required to process a monetary refund
- Any other information you choose to provide
When you place an order, we collect the information required to confirm, process, deliver and support that order.
Online payments are processed through Razorpay. Kaafirana may receive limited transaction information, including:
- Payment status
- Transaction reference
- Amount paid
- Payment method
- Store-credit or monetary-refund status
Kaafirana does not directly store complete card numbers, CVV details, UPI PINs, online-banking passwords or other payment authentication credentials.
When you visit or use our website, we and our authorised technology providers may automatically collect:
- IP address
- Browser and device type
- Operating system
- Device identifiers
- General location derived from your IP address
- Pages and products viewed
- Time spent on the website
- Referring website or source
- Cart and checkout activity
- Website interactions
- Cookie information
- Error, security and performance information
We may receive limited information from:
- Razorpay and other payment providers
- Delivery and logistics partners
- Website-hosting and technology providers
- Analytics services
- Email, SMS and WhatsApp service providers
- Marketing and advertising platforms
- Fraud-prevention and website-security providers
We collect only the information reasonably required for the purposes described in this Policy.
We process your personal information on the basis of your consent, which you give when you create an account, place an order, subscribe to promotional communication or accept non-essential cookies, or for other lawful purposes permitted by law, including where you have voluntarily provided information for a specific purpose (for example, your address for delivery of an order), or where processing is necessary to comply with a legal obligation.
We may use your personal information to:
- Create and manage your Kaafirana account
- Confirm, process and deliver your orders
- Send payment, processing, dispatch and delivery updates
- Manage made-to-order requests
- Communicate preparation and handcrafting timelines
- Manage cancellations, returns, exchanges, store credit and monetary refunds where applicable
- Respond to questions, requests and complaints
- Provide customer support
- Save your cart, Wishlist and preferences
- Personalise your website experience
- Improve our products, services and website
- Monitor website performance and usage
- Detect, investigate and prevent fraud or misuse
- Maintain the security of our website
- Maintain business, payment, tax and transaction records
- Enforce our Terms & Conditions
- Protect our legal rights
- Comply with applicable laws and lawful requests
We may send promotional emails, SMS messages or WhatsApp communication where you have provided the appropriate permission or where otherwise permitted by law.
We will not use your personal information for an unrelated purpose without providing appropriate information and, where required, obtaining your consent.
03. Orders, Payments and Delivery
To process and support your order, we may use:
- Customer and recipient names
- Billing and delivery addresses
- Mobile number and email address
- Products ordered
- Order value
- Payment status and transaction reference
- Dispatch and tracking information
- Return, exchange, store-credit and monetary-refund details
- Communications relating to the order
Online payment transactions are processed through Razorpay according to its own security and privacy practices.
We may retain order and transaction records where required for accounting, taxation, fraud prevention, dispute resolution and other legal obligations.
04. Email, SMS and WhatsApp Communication
We may use the contact information you provide to send:
- Order confirmations
- Payment updates
- Processing and handcrafting updates
- Made-to-order timeline updates
- Dispatch and delivery information
- Return, exchange, store-credit and monetary-refund updates
- Customer-support responses
- Important service or security information
- Promotional communication where permitted
Transactional messages concerning an active order, payment, delivery, return or customer-support request may still be sent even if you opt out of promotional communication.
You may unsubscribe from promotional emails through the unsubscribe link included in the email.
For promotional SMS or WhatsApp messages, you may follow the opt-out instructions provided in the message or contact us directly.
05. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, local storage and similar technologies.
When you first visit our website, you may be presented with a cookie-consent control that allows you to Accept All, Decline All non-essential cookies or Accept only Essential Cookies.
If you select Accept All, you consent to the use of non-essential cookies and similar technologies used by Kaafirana and its authorised technology providers for analytics, website-performance measurement, advertising and marketing purposes, as described below.
If you select Decline All, non-essential analytics and advertising or marketing cookies will not be activated through the cookie-consent control. Essential cookies required for the core operation of the website may continue to operate.
If you select Accept Essential Cookies Only, you consent to the use of essential cookies that are necessary for the Kaafirana website to function properly, including features such as website security, shopping cart, checkout, account login and order processing.
5.1 Essential cookies
Essential cookies are required for functions including:
- Website security
- Shopping cart
- Checkout
- Account login
- Order processing
- Remembering your cookie choices
These cookies cannot always be disabled because the website may not function correctly without them.
5.2 Preference cookies
Preference cookies may remember information such as:
- Your location
- Recently viewed products
- Saved preferences
- Language or display choices
5.3 Analytics cookies
Where you select Accept All, analytics cookies and similar technologies may be used to help us understand:
- How visitors reach our website
- Which pages and products they view
- How they move through the website
- How long they spend on different pages
- Whether website features work correctly
- Cart and checkout interactions
- Website performance and errors
This information helps us understand website usage, improve the customer experience and website performance, analyse customer journeys and measure the effectiveness of our digital activity.
Our website uses Google Analytics for website analytics and performance measurement.
5.4 Advertising and marketing cookies
Where you select Accept All, Kaafirana and its authorised advertising or marketing providers may use cookies, pixels and similar technologies to:
- Measure advertising and campaign performance
- Understand whether an advertisement or campaign resulted in a website visit
- Understand product views, cart activity and purchases
- Understand customer journeys across our website and marketing channels
- Create or manage advertising audiences where supported by the relevant platform
- Present more relevant Kaafirana advertising and marketing communication
Our website uses the Meta Pixel to help measure advertising and campaign performance, understand website actions such as product views, cart activity and purchases, and create or manage advertising audiences.
Declining non-essential cookies will not prevent you from shopping with Kaafirana, although certain analytics, advertising, marketing or personalisation functions may be limited.
You may change your choice or withdraw your consent to non-essential cookies at any time through the “Cookie Settings” link in the website footer. You may also manage certain cookies through your browser settings.
Essential cookies required for website security, shopping cart, checkout, account login, order processing and other core website functions may continue to operate even where you select Decline All.
We do not sell or trade your personal information.
We may share limited personal information with trusted service providers where necessary to operate our website, complete your order and provide our services.
6.1 Payment providers
Information may be shared with Razorpay or another authorised payment provider to confirm payments, prevent fraud and process monetary refunds where applicable.
6.2 Delivery and logistics providers
We share the recipient’s name, address, contact number and relevant order information with delivery partners to dispatch, track and deliver orders and manage collections or returns.
6.3 Website and technology providers
Information may be processed by providers that host, maintain, secure or operate our website, customer accounts, databases and related technology.
6.4 Communication providers
Information may be shared with providers used to send transactional or promotional email, SMS and WhatsApp communication.
6.5 Analytics and marketing providers
Where used and permitted, limited information may be shared with analytics and advertising providers to understand website activity, measure performance and manage campaigns.
6.6 Professional advisers
Where reasonably necessary, information may be shared with accountants, auditors, insurers, lawyers and other professional advisers.
6.7 Government and legal authorities
We may disclose information where required by applicable law, court order, regulatory requirement or a lawful request from an authorised government body.
6.8 Business transfers
If Kaafirana or its operating company undergoes a merger, acquisition, restructuring or sale, relevant information may be transferred as part of that transaction, subject to applicable legal requirements.
We share with our service providers only the information reasonably necessary for them to perform their services, under contracts that require them to process it only on our instructions and to apply appropriate confidentiality and security safeguards.
07. Security
We use reasonable administrative, technical and organisational safeguards intended to protect personal information from unauthorised access, disclosure, alteration, misuse or loss.
However, no website, internet transmission or electronic-storage system can be guaranteed to be completely secure.
If a personal data breach affecting your information occurs, we will inform you and the relevant authorities as required under applicable law.
You are responsible for keeping your account password and login information confidential. Please contact us immediately if you believe your account or personal information has been accessed without permission.
We retain personal information only for as long as reasonably necessary to:
- Provide our products and services
- Fulfil and support orders
- Maintain customer accounts
- Resolve complaints and disputes
- Prevent fraud and misuse
- Maintain security
- Meet tax, accounting and legal requirements
- Fulfil the purposes described in this Policy
Our expected retention approach is:
- Account information: While the account remains active and for three years after closure of the account or after three years of account inactivity, unless longer retention is required by law.
- Order, payment and tax records: For eight years from the end of the financial year to which they relate, or longer where required for a pending assessment, audit or dispute.
- Customer-support communication: For three years from the closure of the relevant request or complaint.
- Marketing information: Until you unsubscribe or withdraw consent, subject to retaining a limited record of your preference.
- Cookie and analytics information: According to the lifespan configured for the relevant cookie or service.
- Fraud and security records: For as long as reasonably required to protect our business and comply with applicable law.
- Logs and traffic data: At least one year from the date of processing (and at least 180 days for system logs), or longer where required for an investigation or by law.
When information is no longer required, we take reasonable steps to delete or anonymise it unless continued retention is required or permitted by law.
09. Your Rights and Choices
Subject to applicable law, you may request to:
- Receive a summary of the personal information we process about you
- Receive the identities of other data fiduciaries and data processors with whom your personal information has been shared, and a description of the information shared
- Correct inaccurate or misleading information
- Complete or update incomplete information
- Request deletion of information that is no longer required
- Withdraw consent where processing is based on your consent
- Unsubscribe from promotional communication
- Raise a complaint or grievance
- Nominate another individual to exercise applicable rights in the event of death or incapacity, where provided under applicable law
To submit a request, contact us using the details in Section 13.
We may need to verify your identity before completing a request.
Certain information may continue to be retained where it is required to:
- Complete an existing order
- Process a return, exchange, store credit or monetary refund where applicable
- Resolve a dispute
- Prevent fraud
- Maintain legally required records
- Comply with another legal obligation
Withdrawing consent does not affect processing already completed before the withdrawal. If you withdraw consent that is necessary to provide a particular service, we may be unable to continue providing that service.
10. Processing Outside India
Some of our website, hosting, analytics, communication or technology providers may process or store information using systems located outside India.
Where personal information is processed outside India, we take reasonable steps to use providers that apply appropriate contractual, organisational and security protections, subject to applicable legal requirements or restrictions.
11. Children’s Privacy
Our website is intended for persons aged 18 and above. Persons under 18 may not create an account or place an order.
We do not knowingly seek to collect personal information from children without the consent or authorisation required under applicable law.
If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review and, where appropriate, delete the information.
We do not knowingly process personal information of persons under 18, or track or direct targeted advertising at them. If we learn that we have collected such information without verifiable parental consent, we will delete it.
12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our website, services, practices or legal obligations.
The revised Policy will be posted on this page with a new “Last updated” date.
Where a change materially affects how we use personal information, we may provide an additional notice through our website, your account or your registered contact information where appropriate. Where required by law, we will seek your consent before using your personal information for a new purpose.
We encourage you to review this page periodically.
If you have questions, requests or concerns about this Privacy Policy or the way your personal information is handled, please contact:
Privacy Contact - Kaafirana
Operated by: Concept Weavers Pvt. Ltd.
Grievance Officer: Ritesh Kumar Chhabra
Email: helpdesk@kaafirana.com
Telephone: +91 9311421242
Address: E-15, Sector 63, Gautam Buddha Nagar, Noida, Uttar Pradesh - 201301, India
Working hours: Monday to Saturday; 10:00 am to 6:00 pm.
Please provide enough information for us to understand and verify your request.
We will review and respond to privacy requests and complaints within 30 days of receipt.
If you are not satisfied with our response, you may use the complaint or grievance mechanisms available under applicable law.